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Customer Service Homepage
----- Evaluating Customer Service/Mail Based Surveys

Mail
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     A frequently used method to collect survey data is through the mail.  While this continues to be a popular approach, the growth in mail solicitation has lead to decrease responsiveness by participants to mailed items.   Multiple mailings to the same participant, typically means that the respondent has two opportunities to throw the survey away.   Our approach is to select an adequate size customer population and to allow for the survey to be completed either by return mail or via the internet.  The use of the internet allows the respondent to receive immediate feedback and obtain related information to the organization.  These work together towards insuring a rate of response needed to provide a valid dataset.  

Mail Based
Process Model

Mail Based
Survey Details

Selecting Services
and Options


Mail Based Process Model
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Customer Accesses Survey at Point of Contact

DEFINED
Completed via
Paper & Pencil

DEFINED
Completed via
Web Based

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Access the Web Base Survey

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arrowcvrdownrgt.gif (1111 bytes) Demographic Items Asked
Organization Wide Items Asked
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Customer Type Specific Items Asked
(For paper and pencil version several surveys
may be needed to address diverse customer types)
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Survey Returned
via U.S. Mail
Survey Returned
via Web

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The Survey of Organizational Excellence

Last Update:  January 27, 2000
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