| Customer Service Homepage ----- Evaluating Customer Service/Mail Based Surveys |
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A frequently used method to collect survey data is through the mail. While this continues to be a popular approach, the growth in mail solicitation has lead to decrease responsiveness by participants to mailed items. Multiple mailings to the same participant, typically means that the respondent has two opportunities to throw the survey away. Our approach is to select an adequate size customer population and to allow for the survey to be completed either by return mail or via the internet. The use of the internet allows the respondent to receive immediate feedback and obtain related information to the organization. These work together towards insuring a rate of response needed to provide a valid dataset. | ||
Mail Based
Process Model
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Customer Accesses Survey at Point of Contact |
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Access the Web Base Survey |
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Demographic Items
Asked Organization Wide Items Asked |
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| Customer Type Specific Items Asked (For paper and pencil version several surveys may be needed to address diverse customer types) |
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| Survey Returned via U.S. Mail |
Survey Returned via Web |
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The Survey of Organizational Excellence
Last Update: January 27, 2000
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