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Customer Service Homepage
----- Evaluating Customer Service/Point of Contact

Point of
Contact
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  The point of contact survey method allows for those interacting with the organization the ability to assess customer services at the point of contact.  This type of survey is printed on card stock and allows the respondent to return the survey via business reply mail.  Methods of distribution could include a display or each customer could be handed a survey following their interaction with the organization. The survey instrument should have printed prominently on it the survey web site address to encourage the participant to complete the web based survey (this would allow for greater customization and more detailed responses).  The point of contact survey is limited, because of size and cost, in providing detailed customized information.   For organizations with multiple facilities interacting with similar customer types, more detailed point of contact surveys for specific programs, facilities, or services may be produced. 
Point of Contact
Process Model
Point of Contact
Survey Details
Selecting Services
and Options

 


Point of Contact Survey Process Model
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The flow chart below outlines the process a customer would experience in participating in the point of contact survey.

Customer Accesses Survey at Point of Contact

OPEN
Completed via
Paper & Pencil

OPEN
Completed via
Web Based

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Access the Web Base Survey

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arrowcvrdownrgt.gif (1111 bytes) Demographic Items Asked
Organization Wide Items Asked
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Customer Type Specific Items Asked
(For paper and pencil version several surveys
may be needed to address diverse customer types)
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Survey Returned
via U.S. Mail
Survey Returned
via Web

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Last Update:  January 27, 2000
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